Classical music is no longer static or serious. B-Classic is an innovative Belgian classical music festival that leverages the power of classical music to engage new, especially younger, audiences -- without compromising on quality.
B-Classic wants to give classical music the same recognition as pop and rock music. That's why we launched The Classical Comeback: a new music video format that combines the timeless emotion of classical music with the visual talent of a contemporary director.
Raf Reyntjens shot B-classic’s first Classical Comeback video in South Korea. The local Wayeva group performed their unique choreography on Dvorak’s New World. The Czech composer wrote his famous New World symphony in New York, where he was welcomed as a superstar. Everywhere he went, the atmosphere changed and people would be ecstatic. Asia today is what America was 100 years ago: the new world. Great composers like Dvorak did write their music for everyone. Their goal was to give people a break, let them escape from reality and to move them. This year we are organising the Classical Comeback Awards: a quest for a lot more and the best classical comeback video out there. On your right here you can read the rules to which your Classical Comeback should comply. Read on and start shooting.
The Classical Comeback Video is a creative format open to anyone as long as the submission follows these five rules:
Be short. No longer than 5 minutes, the video has to appeal to the critical attention span of audiences today.
Be relevant. The visual part of the video must express the emotion of the classical music.
Be respectful. Music must be integral; original music compositions must be used. No excessive remixing.
Be disruptive. The visuals need to stand out from the usual YouTube video streams.
Be proud. Your contribution is part of a noble cause to give classical music the audience it deserves.
Do you need more info on contributing? Register for free via the Contest tab.